Market Overview on India Diaper Market to 2021

Market reports on India presents the latest report on “Market Overview on India Diaper Market to 2021” http://www.marketreportsonindia.com/consumer-goods-market-research-reports-13633/india-diaper.html In India, of late, hygiene industry is experiencing an unprecedented growth as hygiene products are being adopted into the lifestyle of the masses.

27Th Feb 2016, – Navi Mumbai, India: Market reports on India presents the latest report on “Market Overview on India Diaper Market to 2021”. Indians give birth to around 27 million babies each year, yet the penetration rate of baby diapers remains at less than two percent.

In India, of late, hygiene industry is experiencing an unprecedented growth as hygiene products are being adopted into the lifestyle of the masses. With the increased awareness and increasing purchasing power, customers are fast shifting from cloth nappies to baby diapers. Consumers today are looking for baby diapering solutions that go beyond the basic benefits of dryness and go the extra mile to incorporate value-adding features such as softness and caring for their baby’s delicate skin. Indians give birth to around 27 million babies each year, yet the penetration rate of baby diapers remains at less than two percent.

According to “India Diaper Market Outlook, 2021”, India’s diaper market was growing with a CAGR of 22.23% over past five years. In 2014, the market for baby diapers in urban India grew with a CAGR of 19.99% whereas in rural India the growth was much higher than urban. On the basis of age, the report categorizes the India diaper market into baby diapers and adult diapers. Baby diapers constitute the leading category in the market. During the forecast horizon, adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country. However, social and economic constraints of using adult diapers are hampering the market growth.

P&G’s Pampers dominates the overall diaper industry, followed...