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Bus 599 Week 5 Assignment Corporate Culture Leadership Actions for Strategy Implementation Southwest

  • Date Submitted: 03/30/2016 09:39 AM
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BUS 599 Week 5 Assignment Corporate Culture Leadership Actions for Strategy Implementation Southwest
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Corporate Culture/Leadership Actions for Strategy Implementation.
Students are required to conduct an analysis of Case 23 Southwest Airlines (c-401) and prepare a 4-7 page report. Students will address the following:
1. Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage.
2. Evaluate the company’s financial performance by calculating and interpreting the profitability ratios (operating profit margin, net profit margin, return on total assets, and return on stockholders’ equity).
3. Describe the characteristics of company’s culture and how you think it affects company performance.
4. Given the strategic decisions in the case, recommend actions that Southwest’s management should take to sustain/strengthen the culture (or implement a change) based on the situation given.
5. Given the strategic decisions in the case, identify three leadership actions that the company would need to consider to implement the decisions. Explain why these are critical to implementing the strategic decision.
The format of the report is to be as follows:
o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.
o Type the question followed by your answer to the question.
o In addition to the 4-7 pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
NOTE: One of the criteria that you will be graded on is the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.

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