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Bus 599 Assignment 1: Company Description and Swot Analysis

  • Date Submitted: 03/30/2016 11:27 PM
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BUS 599 Assignment 1: Company Description and SWOT Analysis
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Due Week 3  
In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a three   (3) page paper, in which you:
1. Create your revised NAB company name and explain its significance. (Create a name for me)
o Develop your revised company’s Mission Statement and provide a rationale for its components. (Create a Mission Statement for me):Use the Statement of Mission template Below:

1. Range/Nature of Products of or Services Offered
2. Quality
3. Price
4. Service
5. Overall Relationship to Customer
6. Management Style/Relationship to Employees
7. Nature of Work Environment
8. Relationship to Rest of Industry
9. Incorporation of New Technology/Other New Developments
10. Growth/Profitability Goals
11. Relationship to Community/Environment/Other Social Responsibility Goals
12. Other Personal/Management Goals.
2. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
o Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen and project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data....

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