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Homework Case Analysis

  • Date Submitted: 03/31/2016 02:37 AM
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Homework Case Analysis

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Please read the Green Mountain Coffee Roasters and Keurig Coffee (C36) case analysis carefully and produce a case analysis report, following the instructions that are given in the Case Analysis report document in Doc Sharing.
Green Mountain Coffee Roasters is a company that makes the K- cups, which are used in
a single dispenser coffee maker, and takes around 60 seconds to make. This allows for consumers
to enjoy their favorite coffees at home. Green Mountain Coffee Roasters teamed up with
Starbucks and Dunkin Donuts coffee to provide the consumers their favorite brand of coffee in
the K-cup. This is something that is a great opportunity to Starbucks because the K- cups are
very popular and easy to use amongst coffee lovers and now easily available at most stores. The
CEO, president, and chairman of Starbucks Corporation is Howard Schultz and the President and
CEO of GMCR is Lawrence Blanford. Dunkin Brands CEO and President Nigel Travis believes
customers will be delighted to learn that Americas Favorite Coffee will soon be able to be
prepared in Americas fastest-growing single-cup brewing system (Dess, 2004 pp. C296). The
teaming up of Green Mountain Coffee Roasters, Starbucks and Dunkin has enough variety for
any of their loyal customers. This is a great opportunity for the company since this will help
revenue increase since the availability for Starbucks coffee will be available to everyone who uses the K-cups.


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