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Consumer and Market Insights on Make-Up Market in India

  • Date Submitted: 04/01/2016 11:36 PM
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Market reports on India presents the latest report on “Consumer and Market Insights on Make-Up Market in India” http://www.marketreportsonindia.com/consumer-goods-market-research-reports-13729/consumer-market-insights-make-up-india.html   India’s Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020.

02nd April 2016, – Navi Mumbai, India: Market reports on India presents the latest report on “Consumer and Market Insights on Make-Up Market in India”. This report provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level.

Summary

India’s Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category will have the largest volume share while the Nail Make-Up category is projected to witness fastest growth during 2015-2020. A large young population closely following the latest Make-up trends through print and electronic media is persuading manufacturers to introduce youth-centric Make-up products.

Key Findings

• Of the four categories analyzed, Nail Make-Up will be the fastest growing value category, registering a CAGR of 23.3% during 2015-2020

• Tweens and Teens accounts for majority of Eye Make-Up and Face Make-Up consumption

• Convenience Stores is the leading distribution channel accounting for nearly half of the overall Make-Up distribution

• The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020

• The Make-Up market in India is competitive and is led by players such as Unilever Plc and Revlon, Inc.

• Introduction of mobile-commerce and the convenience factors associated with it will drive online sales of Make-up products in the country

Synopsis

Consumer and Market Insights report on the Make-Up market in India provides insights on high growth categories to target, trends in the usage...

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