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Mkt 578 Final Exam

  • Date Submitted: 04/13/2016 04:42 AM
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1) Archaeologists inform us that public relations has roots in
A. Iraq, where bulletins informed farmers how to grow more food
B. England, where 18th century bulletins hailed the coming of the British Industrial Revolution
C. Rome, where tablets paid tribute to new rulers
D. China, where during the Ming Dynasty peasants wrote messages on the Great Wall

2) The word propaganda originated with
A. the Creel Committee during World War II
B. Pope Gregory XV, who established a College in 17th Century Rome to spread the word about Catholicism
C. Sophists, who walked around telling citizens of Rome who to vote for.
D. the farmers who grew grapes in ancient Italy

3) The growth of public relations as an accepted business-like practice in the United States of America stems from
A. the British Industrial Revolution
B. the American Industrial Revolution
C. the efforts of people like Samuel Adams and Amos Kendall
D. the hype of P.T. Barnum

4) Applying the widely repeated definition of public relations developed by the late Denny Griswold to serve an organization properly, practitioners ought to serve as
A. counsels to chief legal officers
B. honest brokers to management
C. advisers to human resources directors
D. consultants to directors of marketing

5) To effectively communicate with a public, it is important to recognize that
A. all publics have the same needs
B. all publics are most interested in the technology you use
C. all publics have their own special needs and require different types of communication
D. all publics have overlapping organizational needs

Find the final exam answers here click MKT 578 Final Exam Latest

6) If you target “experiencers,” you’re likely using ________ to segment a public.
A. geographics
B. demographics
C. values and lifestyles
D. sociometrics

7) Employees would trust management more if they
A. were less visible
B. didn’t seek to empower the workforce
C. communicated more frequently and earlier


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