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Busn620 Week 1 Assignment

  • Date Submitted: 04/29/2016 08:19 AM
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BUSN620 Week 1 Assignment
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Title: Week 1
Due Date: End of Week 1

1. Read weekly announcement
2. Participate in the weekly forum.
3. Review weekly assignments in the syllabus.
4. Please complete the following for your week 1 written assignment:

Read Case #16- BMW of North America and answer the following questions (each question a subsection):
1. What is fueling BMW's Growth?
2. How is BMW Doing in the U.S? Compare the following 3 years (2012, 2013, & 2014) in terms of annual revenue, car sales, gross margins and end year stock sales (outside research required).
3. Is the "Dream It. Build It" program a sustainable advantage in the long term? Do you see any room for further improvement? (link to other companies to add depth; i.e. Ikea, etc.)
4. Do you think customers really need "millions of combinations" for their car? Can they be happy with available standard options? What are the downsides of mass customization?
5. How does this case study link to the topics presented in Chapter 1, Chapter 2 & Chapter 3?
6. submit your responses to the Weekly Assignment Folder:
Additional resources for Case Study:
• https://www.youtube.com/watch?v=8Ddq6O_QAz0
• http://www.anthonymonahan.com/BMW-Dream-It-Build-It-Drive-It
Post/submit homework to the assignment folder for grading.

Make sure you provide substantive graduate level answers.
Review examples in resource section, grading rubric and APA guide prior to final submittal.

Make sure you use adequate, credible and reliable APA source citations to support your work.


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