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Leading Brands in Global Ready to Drink Tea and Coffee Market Exploring Mergers and Acquisitions to Gain Lion’s Share

  • Date Submitted: 06/14/2016 03:01 AM
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Ready To Drink (RTD) Tea And Coffee
Market - Global Industry Size, Market
Share, Trends, Analysis And Forecast,
2012 - 2018

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In response to the changing lifestyle, the preferences of consumers have also dramatically changed. The rising willingness of
people to spend on ready-to-eat options has proven a major boon for the food and beverages industry. The demand for ready to
drink (RTD) tea and coffee has thus considerably increased in the last few years. The market is also expected to gain
considerable momentum as ready to drink tea emerges as a new staple in beverages.
Q: How is urbanization responsible for driving growth in RTD tea and coffee market?
A: As per a report published by the Tea Association of the U.S., tea is the second-most highly consumed beverage in the world.
The industry has significantly benefited from the proliferation of non-traditional retail outlets such as mass merchandise,
warehouse club, drug stores, convenience stores, and gas marts. In the ready to drink tea market, the iced tea segment has
exhibited growth at an impressive rate in the last few years. The market has also substantially benefitted from the introduction
of functional beverages and the increasing urbanization.
Emerging economies in Asia Pacific and Central and South America have proven especially lucrative for the global ready to drink
tea and coffee market. Furthermore, consumers nowadays are more informed about the antioxidant properties of tea and the
health...

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