Bmgt 364 Case Study 3

BMGT 364 Case Study 3
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CASE STUDY
Mike Davis worked for one of the big outdoor sporting goods stores for more than seven years.   Although he never completed his degree, Mike took some management courses at the local community college.   The knowledge he gained from his coursework along with his own tenacity enabled him to rise into entry-level management. Although Mike enjoyed his job, he couldn’t help wondering if there was more to life.   Mike always wanted to open his own business because he wanted to be his own boss and thought he might be able to earn a decent living.
Recently, retired from a career with the school system as a PE teacher and sports coach, Mike’s Aunt Daisy was looking to fulfill her dream of having an outdoor adventure business.   She had inherited some property years back but had not done anything with the land to this point. When Aunt Daisy learned that Mike was thinking along the same lines, she determined it was time to start a business.   The two decided to go into business together and brought in Mike’s younger brother, Ethan, who was working part-time as an athletic trainer. The trio combined their savings and started hashing out a plan to use the five acres of land that Aunt Daisy had inherited.
The concept was simple…to open a business where teenagers, young adults, and work teams from local businesses could enjoy hours of outdoor fun and entertainment.   There was limited sports and entertainment for the target audience so the family decided to open a themed outdoor paint ball park, which they called Outdoor Adventure Paintball Park.   Outdoor Adventure offers customers a choice of five battlefields, each offering a different level of play.
Each field provides a unique experience for hours of enjoyment.   There is the civil war field with a simulated headquarters and trenches; an old castle, which is made of multiple levels and a tower; the woods, which offers a true woodsy...