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Baby Food in India

  • Date Submitted: 06/21/2016 01:30 AM
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Market Reports on India presents the latest report on “Baby Food in India”. http://www.marketreportsonindia.com/food-beverages-market-research-reports-82/baby-food-india2.html This report provides extensive and highly detailed current and future market trends in the India market.

21th June 2016 – Navi Mumbai, India: Market reports on India presents the latest report on “Baby Food in India”.   This report provide overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Summary
The number of births in India rose very gradually up to 2013, but has since begun to decline slightly. Living standards are significantly higher in urban areas and this is where the bulk of industrially produced baby foods are sold. However, there is a rising middle class even in smaller towns and rural areas, and manufacturers are targeting these to widen the consumer base. Sales grew rapidly up to 2009, but slowed considerably in 2010, with slight declines in some sectors, and growth has remained subdued since. Per capita intake levels rose by 13% in 2015. Milks dominate the market and have outperformed cereals in volume terms. The baby cereals sector remains overshadowed by the milks sector in value terms, accounting for just 32.8% of market value in 2015, and 27.7% of volume.

Key Findings
• In value terms, baby milk sales in India advanced strongly, by 93.7% in nominal growth terms over the 2009–2015 period. The baby cereals sector achieved even more dynamic growth of 108%.

• The majority of sales are accounted for by milks, which took a 72% volume share, with baby cereals holding the remaining 28%.

• Two companies, GCMMF and Nestlé India, control the bulk of baby food sales in the Indian market, with GCMMF accounting for 46% of volume in 2015, while Nestlé held a 42.2% share.

• The most important outlet for baby food is pharmacies, and some suppliers only sell their baby food brands in this channel....

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