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Global Tea Market to Reap Rewards from Consumers Move Away from Unhealthy Beverages, Says Tmr

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Transparency Market
Research

Tea Market - Global Industry Analysis, Trend, Size, Share
and Forecast, 2014 - 2020

Published Date
03-03-2015

46 Page Report

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Global Tea Market to Reap Rewards from Consumers Move Away
from Unhealthy Beverages,says TMR

Transparency Market Research
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Tea Market

REPORT DESCRIPTION

The vendor landscape of the global tea market includes companies such as Unilever, Twinings of London,
Wissotzky Tea, Akbar Brothers Ltd. and Tata Global Beverages Ltd. These key players work through various
distribution channels. In fact, the existence of a string distribution channel is one of the key factors behind
the growth of this market. Convenience stores, hypermarkets/supermarkets, food and drinks specialists,
and retailers are the most preferred distribution channels for the market vendors. The market players are
investing heavily in the sales of their products through supermarkets and hypermarkets as these
distribution channels are anticipated to dominate through 2020. “The market players are also trying to
introduce innovative flavors of tea to meet the increasing demand of consumers,” cites a TMR analyst.
The market players are focusing on expanding their business across Asia Pacific as India and China are
expected to emerge as the key markets for tea. In 2014, Asia Pacific was the leading region in the market
with India accounting for the largest market share. During the forecast horizon, the U.S. and the U.K. are
anticipated to witness sluggish growth.
Consumption of Tea Reduces Risks of Heart Attack, Cancer
The various health benefits associated with the consumption of tea have led to the growth of the global tea
market. Tea contains antioxidants and flavonoids, and is helpful in reducing the risk of heart attacks and
strengthening the immune system....

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