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Liquid Milk Industry Overview in China

  • Date Submitted: 07/26/2016 02:11 AM
  • Flesch-Kincaid Score: 43.6 
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July, 26, 2016, Mumbai, India: Market Reports on China presents the report, on “Liquid Milk Industry Overview in China, 2011-2020”.   Consumers become reasonable in selecting liquid milk because of frequent safety incidents of dairy industry in China.

Liquid milk refers to packed dairy products in liquid form. According to definition of International Dairy Federation (IDF), liquid milk is a generic term for dairy products such as pasteurized milk, sterile milk, reconstituted milk and yoghurt.

Liquid milk can provide abundant nutrients for human. With the growth of economy, urbanization and resident revenue in China, the demand of consumers for healthy and nutritious food enhances. At present, liquid milk becomes an indispensable part of breakfast for Chinese residents. Particularly, the demand for liquid milk is continuously increasing to obtain enough nutrients from breakfast in the first and second tier cities with fast pace livelihood. Chinese have a custom to prepare presents for friends and relatives during traditional festivals while liquid milk is a daily popular gift of nutrition and health to families with elderly people and children.

The output volume of liquid milk continuously increased in China in recent years, from 20.61 million tons in 2011 to 24.98 million tons in 2015, while the annual growth rate had a declining trend. The main reasons include the upgrade of products, the decline of output volume of low-end liquid milk as well as the increase of imported dairy products.

Consumers become reasonable in selecting liquid milk because of frequent safety incidents of dairy industry in China. Their selection range is enlarged because substantial imported liquid milk enters Chinese market at present. A number of consumers prefer imported liquid milk due to the crisis of confidence towards domestic products, which cause certain impact on local enterprises in China. According to market research the market concentration rate of sales revenue of...

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