Air Freshener Market in India

06thAugust 2016 – Navi Mumbai, India: Market reports on India presents the latest report on “Air Freshener Market in India” The penetration of air freshener products is low in overall India, while the rural penetration is negligible, but this presents the massive opportunities to Indian air freshener industry.

The air freshener products fall into the broad category of air care products in India. Due to increase awareness regarding clean and fresh environment, the demand for air freshener products like various fragranced air freshener spray, electric air freshener, liquid air freshener, gel air freshener, block air freshener, etc are rising than before, hence offering opportunities to the Indian air freshener market. The rich consumers demand for the premium and value added air freshener products in order to maintain air hygiene in rooms and car, and hence they use various fragrance based air freshener products such as lavender, jasmine, rose, sandalwood, lemon, apple, etc to keep their home and car odour free. Air freshener has turned into a riveting market for new product developments and innovation where producers are taking effort to convince consumers through aggressive campaign and advertizing that they should adopt air care products to improve home hygiene. A natural/organic air freshener product is an emerging trend in the industry. However, the penetration of air freshener products is low in overall India, while the rural penetration is negligible, but this presents the massive opportunities to Indian air freshener industry.

India Air Freshener Market has been growing with a CAGR of 20% from last five years and is projected to grow with a significant growth rate over forecast period due to rising living standard of consumers in India, growing awareness regarding clean environment, brand awareness, increasing disposable income, growing demand in middle class people and availability of wide range of products. The various formats such as sprays/aerosol...