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Global Industry Analysis of Anti-Counterfeit Electrical & Electronics Packaging Market 2024

  • Date Submitted: 08/10/2016 05:48 AM
  • Flesch-Kincaid Score: 23.7 
  • Words: 788
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The malpractice of counterfeiting has become a severe matter of concern for the OEMs of (Electrical & Electronics) E&E products across the globe. Counterfeiting is globally affecting the E&E industry, resulting into innumerable tangible and intangible losses for the players operating in the industry. A large number of counterfeit E&E products, carrying brand name of the leading industry players, are making their way into the local market. Apart from affecting the companies financially, the market penetration of such products also causes an enormous damage to the brand image of the affected company, earned over a long course of period.

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The forged electrical & electronics products are so well packaged that there detection during normal investigation becomes impossible and, thus, these products make their way into the local retail markets. The poor quality of these forged E&E products leads to various problems, such as short circuits, small appliance-life, rise in probability of electrical fires, etc., which in turn lead to the further deterioration of the brand image of the affected company. The global electrical & electronics industry endures huge monetary losses every year due to the presence of counterfeit products in the market.

Anti-counterfeit electrical & electronics packaging technology has emerged as one of the most efficient solutions to limit the market infiltration of counterfeited electrical & electronics products globally. Growing population and urbanization is further propelling the demand for E&E products globally. Due to their high demand, E&E products are available virtually in all markets. Easy availability of these products in the local market makes them more susceptible to being counterfeited. Besides, ever-increasing cases of counterfeiting in electrical & electronics products is compelling the market players...

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