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Eco 550 Demand and Supply

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ECO 550 Demand and Supply  

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Assignment 1: Demand Estimation
Due Week 3 and worth 200 points
Imagine that you work for the maker of a leading brand of low-calorie, frozen microwavable food that estimates the following demand equation for its product using data from 26 supermarkets around the country for the month of April.
For a refresher on independent and dependent variables, please go to Sophia's Website and review the Independent and Dependent Variables tutorial, located athttp://www.sophia.org/tutorials/independent-and-dependent-variables--3.
Option 1
Note:The following is a regression equation. Standard errors are in parentheses for the demand for widgets.
QD       =           - 5200 - 42P + 20PX + 5.2I + 0.20A + 0.25M
(2.002)   (17.5) (6.2)     (2.5)   (0.09)   (0.21)
R2 = 0.55           n = 26               F = 4.88
Your supervisor has asked you to compute the elasticities for each independent variable. Assume the following values for the independent variables:
Q           =           Quantity demanded of 3-pack units
P (in cents)       =           Price of the product = 500 cents per 3-pack unit
PX (in cents)     =           Price of leading competitor's product = 600 cents per 3-pack unit
I (in dollars)       =           Per capita income of the standard metropolitan statistical area
(SMSA) in which the supermarkets are located = $5,500
A (in dollars)     =           Monthly advertising expenditures = $10,000
M                     =           Number of microwave ovens sold in the SMSA in which the
supermarkets are located = 5,000

Write a four to six (4-6) page paper in which you:
1. Compute the elasticities for each independent variable.Note:Write down all of your calculations.
2. Determine the implications for each of the computed elasticities for the business in terms of short-term and long-term pricing strategies. Provide a rationale in which you cite your...


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