Price Wars Among Manufacturers to Continue in Highly Fragmented Hand Dryers Market, Says Tmr

Product innovation and differentiation are looked upon by enterprises as the most popular strategies to win competitive edge in the global hand dryers market. As per Transparency Market Research (TMR), companies in general are working to mitigate issues of high noise level in hand dryers and integrate features to prevent microbial growth in washrooms. For instance, American Dryer patented its cold pharma clean technology in November 2014. This not only helped the company achieve an edge over peers, but also sealed its innovation against privacy.

Consumers around the world mostly prefer hand dryers that make less noise. Prominent companies such as World Dryer Corporation and Excel Dryer, Inc. are incorporating high-efficiency HEPA filters across their product lines, for providing cleaner and filtered purified air for drying hands.

Due to the presence of many established players across the value chain, hand dryers are often offered to buyers at competitive prices. Because the degree of competition is high in the market, price wars are among common key players, finds TMR. “For new players to make entry into the market, strong distribution network is a pre-requisite,” as told by a lead analyst at TMR. “Nevertheless, the fragmented vendor landscape of the market provides ample opportunities for the entry of new players,” he added.

Hand Dryers Sales Boosted by Rising Concerns Related to Wastage of Water

Installation of hand dryers across schools, institutions, organizations, restaurants, malls, and corporates has notably reduced the wastage of water. Because these machines operate on electricity, they evidently contribute in reducing the usage of oil and gasoline. The market is also considerably gaining from the rapid expansion of the hospitality industry. Since, growth of the hospitality industry and the corporate sector has been rapid in emerging economies such as India, China, Brazil, and South Africa; Asia Pacific and Rest of the World will provide...