Words of Wisdom:

"my aim is getting better every day" - Gautam

Chinese Fast Food Chain Industry Overview in China

  • Date Submitted: 08/30/2016 11:25 PM
  • Flesch-Kincaid Score: 53.8 
  • Words: 696
  • Essay Grade: no grades
  • Report this Essay
Aug, 31, 2016, Mumbai, India: Market Reports on China presents the report, on “Chinese Fast Food Chain Industry Overview in China, 2016-2020”.   Major consumer groups of Chinese fast food chain stores include young office workers and students without time to have family dining.

Chinese fast food is featured with less processes, simple varieties, convenient eating, quick services, low prices and good taste as well as nutrition after upgrading. The Chinese fast food chain industry refers to Chinese fast food operated in chain stores. "http://www.marketreportsonchina.com/food-beverages-market-research-reports-23135/chinese-fast-food-chain-industry.html"


In China, foreign-owned western fast food chain enterprises emerged in the mid 1980s, while Chinese fast food chain started from late 1990s.

Major consumer groups of Chinese fast food chain stores include young office workers and students without time to have family dining.
According to the sales revenue of Chinese fast food increased from CNY 65.2 billion in 2011 to CNY 103.6 billion in 2015 with the CAGR of 12.3%, which was higher than the growth rate of the catering industry and GDP in China during the corresponding period.

This research shows that Chinese fast food chain brands are classified into national ones such as Ajisen Ramen, Zhenkungfu, Lihua Fast Food and Yonghe King together with regional ones such as Old Uncle and duck blood and vermicelli soup. The market competition is intense due to the product homogeneity. According to the aggregate market share of top 5 enterprises in the Chinese fast food chain industry was about 14% with a concentration rate far lower than that of western one in China in 2015. Therefore, this industry is expected to experience a consolidation in the future.

The internal competition is intense in the Chinese fast food chain industry. Meanwhile, western fast food chain stores such as KFC and McDonald's possess market advantages in China. Additionally, the...

Comments

Express your owns thoughts and ideas on this essay by writing a grade and/or critique.

  1. No comments