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Mgt 660 Clc Assignment Southwest Airlines 2002

  • Date Submitted: 09/09/2016 08:25 AM
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MGT 660   CLC Assignment Southwest Airlines 2002

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This is a CLC assignment.
Your instructor will designate groups. In your groups, read the Harvard Business Review case study, "Southwest Airlines 2002: An Industry under Siege," in your textbook.
Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide, and reference slide), that addresses the following questions:
1. How does Southwest Airlines make money when other airlines do not?
2. What are the factors contributing to Southwest's success?
3. Depending on the industry, intangible assets are more important than tangible ones. How is this evident at Southwest?
4. How should Southwest respond to its short-term, on-time operating challenges?
5. What do you think should be Southwest's long-term growth strategy?
While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.


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