Software Products Global Market Briefing 2016

Software Products Global   Market Briefing 2016 Released By The Business Research Company.

http://www.thebusinessresearchcompany.com/our-research/information-technology/software-products-global-market-briefing-outlook-2016/

Software Products Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global Software Products.

Companies in this industry create and distribute computer software by designing software, providing documentation, assisting in installation and providing support services to software purchasers. Some businesses design, develop and publish; others only publish.


Mergers and Acquisitions-The number of mergers and acquisitions in the software products industry is increasing. Large companies are acquiring small companies to increase their product and service offerings. High-performance cloud computing businesses and enterprise software vendors are the main acquisition targets for software product companies. For example, IBM Corporation recently acquired SPSS Statistics, Cognos Inc., SoftLayer Technologies Inc. and Varicent Software Inc.

Top Software Service Providers Moving to the Mid-Market -Top software vendors such as Oracle and SAP have been attempting to penetrate the middle market, to expand their client base and increase overall revenues. These companies have begun offering scaled-down, pre-configured versions of their applications. They are pursuing new distribution channels to sell and distribute their software products and are also acquiring mid-market software companies to increase their market shares and revenues. For example, SAP acquired Business One software to penetrate the middle market.


Description


• Software Products Global Market Briefing Report from the Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this...