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Bottle Redesign Market - Global Industry Analysis, Growth, Trends, Forecast 2024

  • Date Submitted: 09/20/2016 02:45 AM
  • Flesch-Kincaid Score: 27 
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Packaging industry demands continuous packaging upgradation to drive more customer attraction, thereby increasing the sales of the product. Bottle redesign is the most widely used strategy in the packaging especially by the food and beverage industry. Bottle redesign includes re-shaping of the bottles, redesigning of labels, logo redesign and others. Even the most successful, established and easily recognizable brands require timely brush up in terms of bottle designs. Enhancing the shelf appeal of the bottles by redesigning them, marks the beginning of brand makeover.

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Bottle Redesign: Market Dynamics

The packaging lifecycle requires continuous transformations in its product designs to enhance the aesthetic appeal of the product, enhance the brand level and attract more customers. These factors drive in the urge to redesign the bottles especially in the food and beverage industry. Functional attributes such as re-closability, portability, easy handling of bottles also drive the bottle redesign market.

With bottle redesigning having an advantage for the brands, it also poses threat in terms of total cost. Since packaging industry require continuous changes, brands find it difficult to cope up with the pace of changes demanded by the packaging industry. In order to survive in the competitive marketplace, brands have to continuously invest time and money in redesigning of the bottles which affects their business.

Bottle Redesign Market: Segmentation

Bottle redesigning market can be segmented on the basis of types of redesign, which includes:

Re-shaping of the bottles
Re-designing of bottle labels
Re-designing of bottle closures

Bottle redesign market can be segmented on the basis of application into:

Food & Beverage
Pharmaceuticals
Personal Care
Consumer Goods
Others

Based on re-designing type of bottles, reshaping of bottles include...

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