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Retail Landscape in Emerging Africa Countries in Kenya

  • Date Submitted: 09/22/2016 12:06 AM
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Bharat Book Bureau provides the report, on “Retail Landscape in Emerging Africa Countries in Kenya”. https://www.bharatbook.com/retail-market-research-reports-784498/retail-landscape-emerging-africa-countries-assessment-kenya.html This Report government is an incentive for investment as these have the potential to transform the Kenyan economy.

Bharatbook.com announces a report on “Retail Landscape in Emerging Africa Countries in Kenya”. This Report Large supermarket chains have very diverse penetration levels in relation to the retail categories.

Africa’s retail landscape brand-new report providing a groundbreaking look at Kenyan shopper. The report brings shoppers purchasing behaviors into sharper focus, helping global and local FMCG companies navigate the variables required to compete in the Africa’s complex and fast-changing landscape. It answers critical questions like what consumer goods do Kenyan shopper prefer? How do they decide among retail channels? How do their shopping behaviors and preferences differ in Tier-1 or Tier-3 retail segments or in the traditional channel? What is their average shopping basket? As they grow in income and sophistication, how do their shopping habits change?

Until now, consumer goods companies and retail players in Kenya had precious little data and analysis on shopper behavior to generate insights that could help them know the most effective ways to market to Kenyan shoppers.

The report provides the following:
Analysis on the consumer's future prospects, blending economic forecasting, employment trend analysis and households income shifts in affluence; consumer attitudes toward retail channels; retail channels penetration; and the market position of modern retail channels. Among our findings:
• Kenyan total retail spending is strongly driven by social economic class (SEC), but category spending breakdown gets relatively stable across the SECs.
• Large supermarket chains have very diverse penetration levels in...


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