Mary Kay

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On March 1971, three partners opened first Starbucks store in Seattle, Washington. In 1981, Howard Schultz, who was the supplier for coffee shop at first, bought out the two partners and took over the business to build, couple years later, a giant coffee company in the US. After his visit in Italy, he came back with a great willing to build a new concept for the business and bring to the United States the Italian coffeehouse tradition. Schultz’s experience in Italy has a big impact on the company’s future and offered a new meaning to the coffee business back then. His vision would to create a family atmosphere and sense of community around a coffee table as he was convinced that having a cup of coffee inside the store should make the place as second home for the customers. He purchased the company in 1987 and went public in 1992 with 120 stores around the country. Starbucks has extended its production line and sells pastries, cookies and other drinks. Today, the chain has grown to more than 24,000 stores across 70 countries with $78.27 billion capital market and more than 191,000 employees. Starbucks becomes the most powerful and admirable coffee company in the world. (Jennifer 190-200)
Mo’s Coffee shop store is small local business located in Grove City. The business was launched in 2008 as a small diner and serves breakfast and house coffee. The owner has extended his productions and now offers traditional cooked pancakes and serves lunch as well.
Both companies operate in the coffee retail business; however, there is a big difference amongst Starbucks and Mo’s Coffee shop. The distinction between the two businesses displays how different they operate and they impact the community. In fact, each organization has its specific approach toward the society and its own vision to the future as a business. The way it builds relationships with the stakeholders depends on the capacity and the size of the company, which explains the different strategies and...