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India Frozen Food Market

  • Date Submitted: 10/07/2016 11:34 PM
  • Flesch-Kincaid Score: 49.7 
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Navi Mumbai, India: Market Report on India present the latest report on “India Frozen Food Market Outlook 2021”. Today, the Quick Service Restaurants, fast food chains, hotels, etc, are gearing up to offer their customers the finest in food along with the ambience. Hence, they have started using frozen food to serve their orders quickly and efficiently without any hassles.
Consumers in developed countries identify frozen food products as useful home meal solutions. They appreciate the ease and quickness of preparation which is considered to be the main USP of any frozen product available in the market. In India, domestic per-capita consumption of frozen food is close to negligible and is about 50 times less than our counterparts in China. Previously, the frozen food industry in India was limited to only basic frozen vegetables and French fries. But nowadays, there is wide range of products from fruits & vegetables to frozen meats and from frozen snacking to full meal options. The industry has recorded a strong growth with increasing customer craving, growing awareness and acceptance, increase in selling points, rise in number of working women, changing lifestyle, deeper penetration by organized retail players and increase in available freezer space at the retail domain.   

According to “India Frozen Food Market Outlook, 2021”, the market is segregated into six segments like frozen vegetables, frozen snacks, frozen seafood, frozen poultry, frozen red meat and others. Frozen snacks and vegetables are the largest category in terms of sales volume whereas frozen poultry, seafood and red meat are still new to Indian consumers. There are three end users who combine to form the Indian frozen food industry; they are retail consumers, commercial businesses and exports. Before five years, players were largely dependent on export market which earned significant revenues to them. However, with growing importance of frozen food in the commercial and retail sector, domestic...

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