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China Wine

  • Date Submitted: 03/21/2010 06:48 AM
  • Flesch-Kincaid Score: 64 
  • Words: 1985
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INTRODUCTION

    For this assignment, we have done survey and analysis about the business opportunities in a country that we think that we can start our business there. We have chosen to investment our capital in China on the wine industry. Wine industry in China is our choice because of the analysis and data that we already collect from our research and the results is very impressive for the wine industry at China. This is because, despite the impact from the global economy down-turn, the output of Chinese wine producers still kept increasing at a high rate in 2008 and the annual wine output was 698,300 metric tons, increased 23.80% from the 2007 level.

      Wine is very popular in the large cities of China such as Beijing, Shanghai and Guangzhou and has great potential in getting bigger consumers, the increasing disposable income of local people, the health benefits of drinking wine and the government campaign against grain-base alcohol such as beer. But, many Chinese have little knowledge of wine, and only few people can differentiate quality and appreciate the taste. With this, the excellent promotional tool could be wine appreciation and information courses to educate food and beverage managers, restaurant owners and waiters. This would also attract high-income earners and might also stimulate the consumption of quality wine. The China wine market is price sensitive and consequently locally manufactured wine holds the largest market share. French companies are active in setting up joint venture either growing grapes and manufacturing wine or bottling bulk-imported wine. Better quality wine is limited to hotels and restaurants and consumed mostly by Western diners. To successfully sell wine in China, local bottling of bulk-imported wine is considered the most economical and practical way to supply the local market with a competitively priced product. But the booming output was still unable to feed the big appetite of Chinese wine consumers.

Wine...

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