Managing Information System

1. INTRODUCTION

In that section we can discuss about how the marketing mix & the PEST analysis affects the BAYER HEALTHCARE DIVISON’S (For company detail see APPENDIX).

2. MACROENVIRONMENT ANALYSIS

It is also known as the PESTEL analysis. It is one type of the environment scanning. It is secondary source of information. There are mainly six factors POLITICAL, ENVIRONMENT, SOCIAL & TECHNOLOGICAL, ECONOMICAL, LEGAL.

2.1 POLITICAL

The National, European as well as the Global level governments regulates the pharmaceutical industry, they have to balance public health, guarantying patients access to safe and effective medicine improving the quality of care and regulate the price of thee products.

According to the key report of OTC pharmaceutical (2009) A. For the every pharmaceutical product company must follow the some regulation and guidelines of the governments, like NHS, FDA, PPRS, OFT, WIPP, JUSC, NICE and more.

As per the key note report of Bayer environment report (2007) A. Government is nowadays recognising the self-care, primary care and the role of pharmacist. The PROPETORY ASSOCIATION OF GREAT BRITAN makes rule on white paper for the self access of medicine.

As per the key note of Bayer intermediate annual report (2009) A., PATENT Act is for all of the products are secured in the patent act according to the act no one company can copy the formula of drug which is actually made by the other company.

Trade regulation:
As per the ONESTOP report of Bayer (2009) A. Company respects all national and international external trade regulations .company is aware of the responsibility involved in exporting products to other countries. Company supports effort of the international community to minimize the manufacture and spread of chemical, biological and atomic weapons.

Company also play an active part in international campaigns to sight illegal manufacture of narcotics by monitoring corresponding intermediates.

As per the Key note report...