Media Coursework

Media Coursework
Global warming is a critical issue of our generation. There is a constant reminder of this issue across all forms of media whether that is on the television, newspapers or even on the radio. The main reason upon which this matter is so serious is the apparent apocalyptic side effects of global warming e.g. floods, freak storms, temperature increase etc. Although many people believe that these effects of global will cause many problems to our day to day lives, a small minority believe that global warming benefits outweigh the negatives. Some even believe that global warming is merely a myth and fairly does not exist. Because of these contrasting beliefs, there is a constant struggle, on either side, to prove the opposing person’s hypothesis incorrect. However this does not stop at mere rivalry, but across all forms of media, especially newspaper articles, there is almost as if to say there a recruiting process upon which both sides tries to persuade the reader into believing their personal viewpoints. This consequently makes the reader the pass on the message to friends and family thus expanding their “numbers of members.” Two prime examples of this kind of this rivalry are the two similar articles “Meltdown in the Arctic puts the heat on us all” written by John Arlidge and “Welcome to the Garden of Eden” written by Dennis Avery. Both of these articles are taken from a broadsheet newspaper. This can be easily speculated because of the use of sophisticated and polysyllabic language, lack of imagery and lengthy and dense paragraphs. Another way to comprehend that it is actually a broadsheet article was to see where it had been extracted from. “The Observer” and “The Guardian” are renowned for their publication of broadsheet articles so consequently it is clear that the extracts are actually broadsheets. Nevertheless these articles link with my initial point of competition because they both use a range of various persuasive techniques to win over...