The Love Life Improver

The Love Life Improver
While browsing through magazine, it is hard not to ignore the urge to stop and look at the images of the products that are presented.   These advertisements are usually featured with models posing and dressing provocatively to sell these products.   Sex appeal in advertisements is what grabs the attention of readers and potential consumers.   An advertisement that I have come across is an ad for a perfume called Jovan Satisfaction.   The ad is trying to catch readers’ attention with the calm and relaxing background with a couple gazing lovingly into each other’s eyes, and its guaranteed satisfaction slogan.
First glance at this ad, I automatically thought that it was aimed at Caucasians, being that there is a white couple featured in it.   But taking a closer look, I think it’s aimed at men and women in general.   The slogan “Improve Your Love Life 100% Satisfaction GUARANTEED or your money back!” is giving its potential consumer the idea that if they wear this fragrance their love lives will be great.   The audience I think this ad is aimed at is single men and women whose love lives are not good or those who don’t have love lives at all.
Looking at this ad, the first thing I noticed was the body language of the couple in it.   The woman has her hand resting on the man’s chest while the man looks like he is holding onto her, while staring into each other’s eyes.   The gazing of the eyes make it seem like they could be lovers.   The position of their hands shows that there is a strong sexual attraction between them.   It’s like she’s looking into the man’s eyes saying protect me
Another aspect of the advertisement was the scenery.   The couple seems to be sitting in the middle of a prairie.   There is also a motorcycle or moped in the background, that gives the scene a “lover’s getaway” vibe, like they rode away into the sunset to be alone.  
The colors in this ad are very calm and warm.   The light colors give off the vibe that there love is...