Media Report

In this essay I will be exploring the differences between two adverts cinéma and opium which are both created by Yves st laurant and they both represent women in different ways. In the last 50 years women have been represented in different ways throughout media but, are they always shown as sex symbols? As the perfumes are both for women in this case it suggests they are symbol in their own way (one naked touching her self and the other surrounds by men) as the women are the most important. In both adverts the women are initially seen as an object and seem to fit the natural serotype of a sex symbol however looking deeper this may not be the case. The women's movement of the 1960s and 1970s drew inspiration from the civil rights movement. It was made up mainly of members of the middle class, and thus partook of the spirit of rebellion that affected large segments of middle-class youth in the 1960s. This is shown mainly in the opium as the pose she is in isn’t really very posh or elegant; the only things she is wearing are gold jewellery which shows she isn’t poor and some nice heels. Her being naked a posh person wouldn’t pose naked in a sexual position like that as they have more class this therefore suggests a woman who has sprit and might be a rebel. The cinema doesn’t really relate to this statement as they are wearing quite upper class clothes, the women is wearing an elegant dress with royal colours beige and black does not she looks like a rebel. However the men are very smart in a black suit and light beige shirt which are the same royal colours as the women, the bows on the women’s dress are very large to make them stand out, the men also have bow ties on in the same style as the women.   This could relate to the women of the world and the men to be equal and they all have the same rights. I personally think that both of the perfumes are target at middle age women as its middle class and also the models on the advert around that age are not to old and not...