Prepare Your Analysis of How Saatchi & Saatchi Implemented the Balanced Scorecard and Its Apparent Effects.

MGT499 Strategic Management

Is Toyota's mission aligned with the needs of their stakeholders?
Case Instructions:
Step One. Throughout the course we will be exploring Toyota's website and contrasting what they say there with what is reported in the business press.   For module 1, visit the Toyota Website and go to the Investor relations section.   Read the section of their annual report titled "The Right Way Forward".   In a word, or a phrase, conceptualize the company Toyota wants to be.
Step Two.   Read the required articles about Toyota and conduct additional research as needed.
Step Three.   Identify the main stakeholders; pick one or two, e.g., the customers, the employees, the stockholders and determine what their needs and goals are in regard to Toyota.
Step Four.   In a three to four page paper, critically analyze whether Toyota's mission and vision take the needs, goals, and objectives of its stakeholders into account.

In my opinion Toyota’s mission is not aligned with the needs of their stake holders.   In the following paragraphs I will outline how Toyota has systematically taken steps to become the world’s top automobile manufacture.   Toyota’s mission statement is "To sustain profitable growth by providing the best customer experience and dealer support", I will also go on to prove that throughout this decade Toyota hid information from stockholders in efforts to increase their bottom line.  
The company that Toyota says they are or who they want to be is not indicative of how they treat their employees in some plants or how they treated their customers by not implementing the recall as soon as they were aware that there was a major mechanical problem.   In the 70’s and early 80’s Toyota had two unforgettable slogans, “You asked for it, you got it Toyota” the other slogan was “Oh what a feeling, Toyota”.   They were catch jingles that stayed in our heads and soon came to fruition on the highways and in our drive ways.  
The 21st century Toyota...