Brand Management

* Company name:           Aroma
  * Product:                         Herbal anti dandruff shampoo
  * Brand name:             Hair Life      
Introduction:
Launching Hair Life anti dandruff shampoo in the market.
Hair Life Shampoo:
Hair Life anti dandruff shampoo is the first herbal anti dandruff shampoo to be launched in market that enrich with the coconut oil that give you dandruff free silky hair.

Why we choose this brand name?
Memorability:
It can very easily recall and easily recognized.
Meaningfullness:
Hair Life, is meaningfull and easily to speak.
Transferability:
Transferable for other hair products.

For example,
Hair Life Conditioner
Hair Life Therapy Oil
Hair Life color
Protect ability:
It has legal protection.
Brand Elements
Product Name:   Hair Life anti dandruff shampoo
Slogan:   “Bring dead to alive”
Logo:

Packaging:

Ingredients: Coconut oil, pearl & soybean essence , Korean ginseng, camellia oil essence &   eucalyptus essence.
Color   scheme:   Its color is green which shows that when you use our product you will feel that you are so close to the nature.

Brand personality
Hadiqa KiyaniShehzad Roy

Target Market
  * Market segmentation:
Its segmentation bases on,
Gender (men & women)
Social class (Upper - Upper middle and Middle)
Density (urban and rural area)

Our market segment is Measurable and Accessible:
Measurable:
Our market segment is quite measureable because our main target customer is 15–64 aged people and its approximate size is 54.9% of total population.
Accessible:
We target all urban and rural area of Pakistan and its very easily Accessible.

  * Point of Parity and point of difference:
Point of Difference:
  * 100% natural product.
  * No harmful chemical.
  * Approved by Pakistan dermatologist association.

Point of Parity:
  * High quality less Costly
  * High quality packaging

Competitors
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