Mobilizing the Instincts

Advertisements,   are   one   of   the mast   effective factors   for   the   priority   of the products   in the   market. Due   to   that   , it   is possible   to see   advertises   in every   areas   in our   daily   life   ,   instead   of   ,   billboards   ,   newspapers   ,   TV and   radios   we   even   see   advertises   on   the   movie   tickets   to   bus   stations. Most   of   products   are   avoilable   for everyone   but   every   product   have   it is   own   target   group   and   their   advertisements   depend   on   this   group .   The   BMW   series   3 advertisements   is one   of   the   best   advertises   I   have   ever   seen   and   I wanted   to use   this   as   my   example   .

    First   of   all   , the   sexuality   is   used   to   increase   the   attractiveness   of   the   advertisement   and   made   it more   interesting.   Also   , it   is   a well   known   truth   that   sexuality   always   works   to   get   men’s   attraction.

    Secondly ,   in   this   advertisement   , the ‘show , do   not   tell’   rule   is   used   very   well.   With one   simple   word   and   a   photo   the   purpose   is reached.   By   thinking   that   car   advertisements   always   targeted   man   group ,   if   a   man   gets   one   of   these   cars,   this   is   will   be   his   one   of   the   best   pleasures.   On   the   other   hand   ,   the   ultimate   attraction   message   gives   the   felling   that   if   a   man   got   it   ,   he   will never   get   this   car   out   of   his   mind   and   think   about   it   every   second.

    To   sum up ,   when   massage   wanted   to   be   given   ,   reaches   the   target   group   ,   it   is   impossible   for   them   forget   it.   This   advertisement   has   moved   the   group’s   feelings   and   successed about   decreasing   the   sales.   When   a man decides   to   buy   a   car   seeing   will   this   advertisement   be   great   adventage   for   BMW   3 series.