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Apple 1

  • Date Submitted: 01/02/2011 12:07 PM
  • Flesch-Kincaid Score: 52.4 
  • Words: 377
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Apple is probably the only company not to use its name in its logo. It has now become one of the world most famous computer brands and has introduced innovative products such as iphone, iPods, QuickTime, Macintosh, etc. I was first introduced to the Apple logo (signifier) through a commercial on television. My first visual concept (signified) was the Apple symbol had something to do with education and my reason for this is we went to school giving a teacher apple or usually see one sitting on her desk. So when I first saw the symbol learning came to mind. The first Apple logo was designed by Jobs and Wayne in 1976, featuring Isaac Newton sitting under an apple tree. That logo was immediately changed by designer Rob Janoff into a multicolored apple with a bite taken out off its right side. Apple logo has appeared in various colors, but how Apple has discontinued the use of bright colors in the Apple logo, instead opting for white and raw aluminum colors schemes. The new Apple logo got a hearty endorsement by the customers and critics around the world and has become one of the world’s most renowned brand symbol. Always good to see how Apple evolves throughout the years but still the apple itself remains. The company stayed true to their identity and to me that’s appropriate for business. The polished chrome logo seems to fit ideally. The silvery chrome finish in the New Apple logo is consistent with the design scheme and freshens up the icon. The advertising of the new apple logo tells me the company is well organized and wealthy. Apple continues to update their products and logo to better serve their customers and strive for excellence. Apple is very successful with visual persuasion in the advertising field. The basic design elements and graphic techniques used in the creation of this visual identity are an apple with a bite taken out of it, vibrant colors of the rainbow, simplicity, and innovation. The current logo is sleek and really matches the new product being...

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