Media 6

Advertising promotes products and services that businesses are trying to sell. However, this is not the only purpose of advertising. In addition to promoting a product or service, advertising serves multiple functions for the company and brand. These functions help companies achieve the ultimate goal, which is selling their products or services.

The most obvious purpose of advertising a product is informing. Through advertising, established businesses can announce new and existing products or services they are trying to sell to the public. In some cases, it is not enough to simply inform the consumer about a product. Therefore, influencing the consumer to buy the product or service is another important technique used by companies. By using strategic language or images in an ad, businesses can influence consumers to buy their product. Strategic language and imagery in advertising helps point out the strengths of a product or service, which can influence consumers' purchasing decisions. Another function of advertising is to remind consumers about a product or service. There are many brands within a specific product category and consumers may forget about or overlook some brands because there are so many options. By using advertising to remind consumers, companies can establish their product or service in consumers' minds. Advertising adds value to a brand by influencing consumers to perceive the brand in a certain way. Advertising is influential by nature; therefore, different elements within an ad, such as the text and images, can be positioned in order to add value to the brand. Advertising plays up the strong points of a product or service, which in turn adds value to the brand.
Charity ads often try to create a narrative; they tend to focus on one individual in order to create empathy between the audience and the subject. Imperative verbs are common, they often contain necessary factual information (addresses, email details or phone numbers for example.)...