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  • Date Submitted: 05/14/2011 11:38 PM
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Cashing in on the Cricket Craze
Posted on April 1, 2011

The nation came to a standstill; expectations were high, and TRP sky-rocketed; the crucial World Cup-2011 semi-final match between India and Pakistan attracted as much attention as a war between the two nations would. And war it was, albeit one on the cricket ground. And the audience was not disappointed; certainly not the ones in India! Each ball was eagerly anticipated and everyone turned into a critic, analyzing and debating each decision of the two captains. Now, all eyes are on the final match against Sri Lanka. It is the first time in the history of the World Cup that two of the host teams will battle it out for the title.

Everyone is euphoric—the Indian team, the cricket fans, the cricket board officials, the advertisers, CEOs and honchos of major corporations, and even Bollywood celebrities. Besides the obvious reason that our team is in the finals for only the third time in the history of the tournament, there are some other not so altruistic reasons as well. If they win the World Cup this time, Dhoni and his men in blue will go down in history as those responsible for bringing home the trophy for the second time. Besides this, they will be flooded with offers for more endorsements though they are already omnipresent on television expounding the benefits of toothpastes, engine oil, energy drinks and God knows what else.

Bigwigs at major corporations such as Reliance Industries, Kingfisher, Bajaj, and Tata Consultancy Services, to name a few are looking forward to enjoying the final from their corporate boxes at Wankhede Stadium- Mumbai. Accompanying them will be quite a few celebrities from the film fraternity. Though the stadium can seat about 32,000 the tickets on sale in the open market are only 4,000. Clubs affiliated to the Mumbai Cricket Association got 14,000...

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