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  • Date Submitted: 05/25/2011 12:18 AM
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Assessment 3 - Research Assignment Report (45%)

You can choose to work on one of the following 3 topics for your marketing report.

Remember to review the Report Guidelines and Marking Criteria documents to assist and guide your report preparation. If you have any concerns, please remember to consult the lecturer for guidance prior to commencing your report in the consultation period before the weekly seminar.

Client:   Heidi Stevens – Fine Art Photography

Topic 1

You have been engaged by Heidi Stevens, a new age entrepreneur and owner of a wholly owned Australian organisation to provide international marketing advice about overseas expansion. Her company is considering entering a foreign market.   You are not quite sure of which market seems right at this stage and how to go about this task but have heard that there are certain industry networks business advisory bodies, government departments and government agencies that may be able to assist.

At this stage, the target markets being considered are Russia or France – please choose one of these markets.

There are 2 tasks to complete:

First, compile a comprehensive road map of resources and support available for the company in obtaining market-specific assistance, assisting with initial market research, providing location advice and helping with additional funding for a potential foreign market entry.   Second, prepare a brief mock-up application for government funding. For example applying for an export market development grant from the Australian Trade Commission (Austrade) or Queensland Government.

Topic 2

Your are an International Business student and have been assigned an internship with Trade Queensland a Department of the Queensland Government. Your Trade Director (TD) asked you to see whether there is a market demand for one of their clients, Heidi Stevens.   Heidi’s business centres on fine art photography.   The department has assigned you to report on one of three countries,...


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