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  • Date Submitted: 07/02/2011 03:14 AM
  • Flesch-Kincaid Score: 45.2 
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Casino Industry Case Analysis
There is a steady growth rate in gaming revenues taking effect in the casino industry around the United States.   A number of factors are tied into the increase including new entrants to the casino industry and rival casino expansions. Through aspects of Porter’s Five Forces Model of Industry Competition: Rivalry among existing firms, the threat of new entrants, and the threat of substitutes, this case analysis addresses key problems the Casio industry is facing and implements strategies they may use to tackles those issues. In addition, SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) will be used to facilitate the discussion.
Through the Porters Five Forces Model of Competition, were identified three main problems: the threat of new entrants, the threat of new substitutes, and intensity of rivalry among competitors in the casino industry? The threat of new entrants refers to barriers that the competitive environment is placing on the potential newcomers. There are six sources of entry barriers: economies of scale, product differentiation, capital requirements, switching costs, access to distribution channels, and cost disadvantages independent of scale. The threat of substitutes refers to products and services that satisfy the customer in a manner that they provide a higher level of service and better economic competitiveness. Rivalry among existing firms refers to the fueds that takes place among competition in an industry which include the likes of price competition and advertising battles. The Strengths and Weaknesses of SWOT refer to the internal conditions of the firm-where your firm excels (strengths) and where it may be lacking relative to competitors (weaknesses). Opportunities and Threats are environmental conditions external to the firm. These could be factors either in the general environment or in the competive environment.   
The product differentiation is forcing casino industries to expand on...

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