Franchisee of Bsnl

conclusion

BSNL in India is loosing its grip on customers due to there bad services in various areas of India. BSNL doesn’t have there customer care services as well as others. BSNL doesn’t launches new beneficiary schemes for customer and the commission to the franchisee is lower than the others so BSNL should concentrate on the above discussed problem to regain its position in India. So following steps should be taken by BSNL

  1. Improvement in service BSNL providing.
  2. Concentration on customer care services.
  3. Launching of new schemes for customer on a large scale.
  4. Franchisee services should be dedicated.
  5. Immediate action on the complaint registered.

Illustration and annexure

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Most of the BSNL franchisee were found closed even on working days. that create an image in costumers mind that they are not dedicated and if there will be any problem than it will be difficult to get solved.

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BSNL board is placed here in a irregular manner. Retailers are not so serious about the business.
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Another example of   irregularity of BSNL outlet.

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More preference is given to VODAFONE   than BSNL.

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Good example of advertisement at Rourkela railway station   (night view)

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Dedicated franchisee found near the railway colony Rourkela and the shop was opened till 9 pm
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Example of mixed outlet.

Below the image shown is single outlet of BSNL.

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SWOT ANALYSIS

Strengths

    • Loyalty of the customers
    • The tag of the Govt. organization to BSNL
    • The big names of franchisee holders in market
    • Transparency of the tariffs
    • Assets

Weakness

    • No initiative taken by the Franchises for advertising purpose
    • No initiative taken by the Franchises to inform the Sub-Franchises and retailers about all the old and new services
    • Not maintaining proper cash memo / bill / receipt
    • Not maintaining proper office work
    • No...