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Corporate Social Responsibility: the Indian Perspective

  • Date Submitted: 09/08/2011 03:33 AM
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CORPORATE SOCIA RESPONSIBI ITY(CSR) SOCIAL RESPONSIBILITY(CSR) The Indian Perspective p
October 16, 2008
to

HE Mr Hideaki Domichi, Hon’ble Ambassador of Japan & Members of JCCI
by

Ajay Sethi, Director Corporate C t l t I di Pvt Ltd C t Catalyst India P t

OUTLINE

A walk through history Key considerations y Business case for CSR Case studies Key steps in your CSR roadmap

A Walk Through History

CSR – A NEW OUTLOOK

CSR focus - People, Planet and Profit (“Triple Bottom-line” ) Stakeholders in a business - customers customers, shareholders, communities and environment Sustainable development and profits are i t S t i bl d l t d fit inter-related l t d Corporate profits need to be analyzed in conjunction with social prosperity employees, employees

CSR IN INDIA – THE INITIAL STEPS

Evolved through the concept of ‘giving’ – an integral part of f‘ f Indian culture Philanthropy Religious donations Modern connotation Gandhian concept of Trusteeship

Bombay Plan (1944-45) – First initiative by leading business houses (Tata, Bajaj, Birla group through FICCI)

Individual initiatives by individual corporate

CSR IN INDIA – FOCUS AREAS

Traditional Education Health Contemporary Capacity Building – skill development, training Sustainable Development – environmental protection Community Development – education, health, poverty y p , , p y alleviation Social Challenges – women's’ empowerment, girl child

IMPLEMENTING A CSR PLAN KEY CONSIDERATIONS

CSR - INTERNAL v/s EXTERNAL

Internal (carried out within the organisation) viz. o Energy and water conservation o Employee welfare – training, healthcare o Affirmative action – employment of backward sections o Corporate governance External (within vicinity or for society at large), viz. o Community development o Capacity building o E i Environmental protection t l t ti o Healthcare o Creating awareness - education, health, social issues o E initiatives – Online Information, education, etc...

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