Bradley Cafe

The Broadway Café

Summary

    I have recently inherited my grandfather’s coffee shop which is located in downtown Greenville North Carolina between the Tipsy Teapot and Coffee Creamery. Our cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. This shop was opened in 1952 and it quickly became the place to be. Over the past five years business has declined. Now it is my job to bring my grandfather outdated system and traditional system to the new day to make it easier to maintain.
Competitive advantage

To gain a competitive advantage we must first research the competition by using vast scanning of environment around making an analysis of customer buying trends and traffic. This can be done by monitoring and also by reviewing their websites. We can gain vital information from them because it seems as if the surrounding competition have ample advertisement and advance technology needed to get our company to a successful stand point. We must first begin to advance our technologies by installing computers to allow us to take all the information out of my grandfather memory and place it onto a hard drive this should allow us to have accurate and up to date records. These records will include payroll, accounting, recipes, time sheets and much more.
We also have to develop and employee policy that will give than an effective amount of rules and regulation that will allow for business to flow more smoothly. Beginning to run specials in the community will also make us more connected to the community. The next step would be for us to come up with a menu that will allow our customers to find their favorite drinks and edible goods. We will also gain smart ideas from places like Wal-Mart that allows customers to sample bake good and small coffees. We will also begin to offer coupons for customers that have flashy pictures of our products.

    Price and quality is another factor in...