Alpha Bravo

PROMOTION OF CULTURE
Culture is the sum total of our mental refinement and vision of social life. It takes diverse
forms across time and space. Media of any country is reflection of that country. It shows that
how person behave and live in their country. The way of expressing news, way of talking of
politicians in political debates and discussion programs shows the behaviour of people of that
country. We People are greatly influenced by Indian and western culture because of the
presence of them in our private channels.

Private channel’s negative role
Pakistani media (including PTV up to some extent) tries to give what they want by somehow
giving it an Indian touch by casting Indian celebrities, wearing ofsari s and long episode of
the dramas. They are actually trying to divert us from our own culture which we can see that
the children in Pakistan are now speaking some of the Hindu words and also adopting their
culture and the parentsdon’t even give a minute to consider this matter.
Westernization has been spread throughout our country because of the private channels. The
TV channels show various newscasters and different characters in the dramas wearing
westernized clothes. In addition to this, intimate scenes are becoming more common in TV
programs. Our Private channels are promoting Indian culture playing INDIAN SONGS,
Vulgar English Music Videos; Fashion Shows on our Pakistani Private channels will destroy
our cultural values. The catalogues, magazines, billboards etc clearly show the impact of
westernization all over Pakistan. You can see the catalogues of Stone Age for example;
Magazines and certain TV shows discuss extremely open issues that are out of the scene if
people take into account our culture, tradition and religious values.
This is what, following, western liberal concepts has done to us. We don't even remember our
own values and beliefs and therefore we are getting entrapped deeper into the web of
westernization (so called...