Retail Management

Introduction of Retailing

The word ‘retail is derived from the French word ‘retailer’, meaning cut a piece off or ‘to break bulk’. In simple terms, it implies a first-hand transition with the customer.

“Retailing is the sale of goods and services to the ultimate consumer for personal, family or household use.”

  * The word retail has its origin in French word retaillier and means “to cut a piece’’ or “to break bulk’.
  * “Retailing is the sale of goods and services to the ultimate consumer for personal, family or household use.”
  * According to Kotler: “Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use”
  * Retailing may be understood as the final step in the distribution of merchandise for consumption by the end consumers.
  * Retailing is responsible for matching final consumer demand with supplies of different marketers.  
  * Retailing is high intensity competition industry, The reasons for its popularity lie in its ability to provide easier access to variety of products, freedom of choice and many services to consumers.
  * The Indian retail is dotted by traditionally market place called bazaars or haats comprises of numerous small and large shops, selling different or similar merchandise

According to Kotler: 
“Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use”

Retailing can thus be defined as consisting of all such activities involved in the marketing of goods and services directly to the consumers for their personal, family or household use. Retailing involves a direct interface with the customer and the coordination of business activities from end to end, right from the concept or design stage of a product or offering, to its delivery and post delivery service to the customer.

Retailer: Retailer can be defined as a dealer or trader who sells goods in small...