Ardeshir Godrej (Ardeshir)

1.case study
Ardeshir Godrej (Ardeshir), a lawyer, founded the Godrej group in 1897. He gave up law and started a locks manufacturing venture.Soon, he expanded his business by manufacturing safes and security equipments and also ventured into toilet soaps business. After Ardeshir, his brother Pirojsha Godrej led the venture towards becoming a vibrant, multi-business company. The company was incorporated with limited liability5 in 1932, under the Indian Companies Act, 1913. By 2003, the Godrej group had emerged as one of the largest privately held diversified industrial corporations in India.GCPL came into existence after the demerger6 of the consumer products division of the erstwhile Godrej Soaps Limited (GSL) on April 01, 2001.GCPL was a major player in the Indian fast-moving consumer goods (FMCG) market with a significant presence in personal care, household, and fabric care segments.As on March 31, 2003, GCPL had a workforce of 950 people and had three manufacturing facilities at Malanpur (state of Madhya Pradesh), Guwahati (state of Assam) and Silvassa (Union   Territory). Headed by Adi, the company had a strong management team. However, GCPL lacked a good distribution network. GCPL was more urban centric and had weak presence in the fast growing rural market as compared to its competitors. Hoshedar K. Press (Press), Executive Director and President of GCPL admitted in an interview to indiainfoline.com (May 26, 2003) that the company was comparatively more urban...

2.case study
This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve.   Samsung’s principle outlook took time and education from within and thereafter the general market.Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions.   In 1970, “Samsung...