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Research Analyst

  • Date Submitted: 02/05/2012 05:14 AM
  • Flesch-Kincaid Score: 48.6 
  • Words: 1548
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         Why do you believe you are qualified to undertake this research position?
Being in sales and distribution, working in the fast pace FMCG Industry for more than 10 years, have open my views and practical understanding of the real dynamism of consumer preferences and peculiarities, in every consumer wants and needs; were multi-national companies have shaped their approaches to get the slice of the pie. What I meant is that comparing how to do business 10 to 15 years ago, in whatever type of industry. Making high quality Products or services is not enough, but how can they ensure their products or services will be given an opportunity to be tested/used by the end consumer amidst heavy competition, which is where the real battle begins. My training and exposure have evolved on these gaps. With regards to retail, consumer goods, I am very qualified for the requirements. These sectors being mentioned, one thing in common, they have products and services that are being offered to the end consumer or specific target markets. Now my exposure to sales ad distribution will help me to be effective in understanding the operational aspects, execution of specific plans, to be an effective Research Analyst with practical understanding of the dynamics of Industries.

         What experience have you had doing sophisticated research? Please describe your overall research experience.

The most current I research that I conducted is not that sophisticated. It is an actual particular product research, on determining its off-take (Actual confectionery product movement as being purchased by the end consumer) at the public market stalls and whole seller trade channels. We are trying to determine the cause of the dipping down of its off-take vs. competition.

The methods we used are more on actual trade observation, merchandising aspects as well as pricing, and customer, consumer interviews and feedbacks regarding the product. The information we have obtained were use...


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