Words of Wisdom:

"only users lose drugs!" - Gautam

Pharmaceutical Advertisements

  • Date Submitted: 02/12/2012 02:36 PM
  • Flesch-Kincaid Score: 42 
  • Words: 4927
  • Essay Grade: no grades
  • Report this Essay
Pharmaceutical advertisements: How they deceive patients
Journal of Business Ethics

Copyright Kluwer Academic Publishers Group Feb 1999

Full Text:
ABSTRACT. Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promotional strategies of these products. In reality, it has been observed that pharmaceutical product advertisers often promoted their products to achieve their own goals at the potential risk of having an adverse effect on the consumer's health. This type of advertising is most often seen in over-the-counter drug product advertisements, and not as often in the case of prescription drug advertisements, which is relatively new. This article analyzes various purposes of advertising pharmaceutical products and also the potential problems that arise from the way pharmaceutical products have quite frequently been promoted. KEY WORDS: advertisements, behavioral, competition, consumerism, information source, nonprescription, prescription

Humans are described as creatures of habit. We may resent this characterization because it seems to deny our individuality and free will. This is particularly significant in a "free" society. To be sure, much of what people do involves repetitive behaviors, usually the result of habits. Most people sleep on the same side of the bed each night, sit in the same chair at the table, have the same routine each morning, etc. These repetitive behaviors are rarely questioned and simply become a part of our being.

Consumerism is characterized as an organized movement of citizens and governement agencies to improve the rights and powers of buyers in relation to the rights and powers of sellers (Kolter and Armstrong, 1997, pp. 568-570). Individuals, as well as populations, tend to exhibit...


Express your owns thoughts and ideas on this essay by writing a grade and/or critique.

  1. No comments