Sony Corporation’s Strategic Alliances

Sony Corporation’s Strategic Alliances

Submitted by: Qiaomei Zhao

Student ID number: G20494143

Supervised by Mojisayo Abimbola

A project submitted in fulfillment of the requirements of the MD3003- Global Business Strategy

University of Central Lancashire
February 2011

Table of Contents

1. Introduction………………………………………………………………………. 2
1.1Background……………………………………………………………………….2
1.2 Definition …………………………………………………………………………2
1.3Types of strategic………………………………………………………………….2
2. Strategic alliances cases …………………………………………………………..2
2.1 Sony strategic alliances Hon Hai Group………………………………………..2
      2.2 Sony joint venture with Discovery Communication and IMAX………….….3
      2.3 Sony strategic alliances with Sharp………………………………………...…..3
      2.4 Sony strategic alliances with Ericsson…………………………………………..4
  3. Reasons of strategic alliance…………………………………………………….4
      4.1 Reasons of strategic alliance with Hon Hai Precision Industry………………4
      4.2 Reasons of strategic alliance with Discovery Communication and IMAX…..5
      4.3 Sony strategic alliances with Sharp…………………………………………….5
      4.4 Sony strategic alliances with Ericsson…………………………………………..5
  4. The risks and problems facing strategic alliances……………………………..6
      5.5 Lack of trust……………………………………………………………………...6
      5.6 Lack of clear goals and objectives……………………………………………....6
4.3 Lack of coordination between management teams………………………….…6
5. Conclusion……………………………………………………………………….…7
References ………………………………………………….………...………………8

  1. Introduction
1.1 Background
Sony Corporation is one of the largest worldwide electronics groups, which engaged in research development, manufacture, design and sale of electronic equipments, instruments, and devices for the consumer and industrial markets. Sony operate spread over 200 countries which across Europe, North America, and Asian countries. Sony’s headquarter is in Tokyo, Japan. There are approximately 171,300 employees. Sony is an...