Marketing

| The brand name came from the name of the founder David T. Abercrombie and the co-founder Ezra Fitch. | “The most beautiful styles designed to be pretty and unmistakably pretty.” | It focuses on casual wear for consumers aged 18 to 22. Abercrombie & Fitch products are designed to portray the essence of East Coast prep schools and the privilege that comes with being able to attend them. There is an energetic attitude displayed in the design of this wholesome and athletic attire. | Vintage polos, for men and women, are created in a variety of colors and with varying sleeve lengths. Short and slimming dresses are perfect for the upcoming get together among friends. The flowing fabric of the dress is form fitting, but not clingy. Pajamas of sueded cotton, for men and women, offer much needed comfort at the end of a long day.
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| In 1989, as Designer and CEO, Michele Bohbot launched her fresh, contemporary collection under the label BISOU BISOU, French slang meaning, “a little kiss.” | | | |
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| New York based Dollhouse has been regarded by industry leaders and consumers alike as a leading fashion brand in the juniors market since its first denim jeans hit retail in 1995. | “ You are beautiful” | Targeted primarily to young women ages 15-25, Dollhouse fulfills the needs of these consumers by consistently delivering a high price/value relationship. | Keeping true to the promise of the brand, Dollhouse offers the styling, design, washes and fit expected of jeans carrying a significantly higher retail price. |
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| The name is sometimes considered an acronym for "For Us By Us", implying the product line was produced for a primarily African-American market. The original meaning of FUBU was "Five Urban Brothers United," but the "For U, by U" line later took root as the clothing line expanded. | "Trend is short. Style is forever." | FUBU’s target customer base was urban black also known as inner city youth—African-American |...