Center Parcs

Management Principles

Table of contents

Introduction……………………………………………………….…………………….…..3

1. External (DESTEP) analysis……………………………………………………….…..3
1.1 Demographic …………………………………………………………………...3
1.2 Economic …………………………………………………………………….…4
1.3 Socio-cultural ……………………………………………………….…………..6
1.4 Technological …………………………………………………………………..7
1.5 Ecological ……………………………………………………………………….9
1.6 Political ………………………………………………………………………….10

2. Internal analysis ……….……………………………………………...………….……11
2.1 Strategy ……………………………………………..………………………….11
      2.2 Shared Values ……………………….………………………………………...12
      2.3 Structure ………………………………………………………………………..14
      2.4 Systems …………………………………………………………………...……15
      2.5 Staff ……………………………………………………………………………..17
      2.6 Style …………………………………………………………………………….17
      2.7 Skills …………………………………………………………………………… 20

3. SWOT analysis…….………………………………………………………………..…..22
          3.1 SWOT Matrix……………………………………………………………………22
3.2 Strengths – Opportunities……………………………………………………..22
3.3 Strengths – Threats……………………………………………………………23
3.4 Weaknesses – Opportunities………………………………...……………….24
3.5 Weaknesses – Threats…………………………………………...…………...24


4. Change management ……………………...…………………………………………..25

5. Bibliography…………………………………………..……………………………..…..27

Appendix

  * Organisational culture assessment instrument

Introduction

In this assignment we are going to carry out an ‘internal and external analysis’ of Center Parcs. It is necessary for companies such as Center Parcs to carry out these analyses in order to operate successfully in this highly competitive and fast paced market.

For the external analyses as a group we researched a large body of information from a number of different sources. From this research we have identified two trends of each external factor and we have analysed the impact of these on Center Parcs. For the internal analyses we have carried out further research and we have also visited ‘De Eemhoff’...