Quality

At time of writing, there is a notion stating that advertisements wish customers to purchase more and deliberately water down the importance of products’ and services’ qualities. I personally believe that it is partly true as it depends on the strategies that companies are using.
It should be noticed that quality is the life for some industry, ad hoc watch manufactory. Through their advertisements, people can find that punctuation and durability is always two main measurements for valuing their products. In light of this, watch manufactories have endeavoured in creating an image of top notch quality via advertising during centuries.  In this way, advertising does promote products’ quality.
On the flip side, not all industries use same marketing strategy as their watch-making counterparts. It is precisely because good quality does not always reflect to high sales, as customers impulsively affected by promotional materials. The iPhone is a good case in point. Although due to some design flaw, there are sporadic incidents about this smart phone’s self-burn issue and people were reported injured, myriad of our younger generation are still obsessed with apple’s products and spend thousands of dollars each year on updating devices, accessories, and related products (apps and games for instance). This is the win of propaganda. The Apple has become the biggest smart phone company, which can perfectly prove that encouraging people to buy in quantity has eclipsed boosting quality for aforementioned companies.
Consequently, I would like to reiterate that some industries cannot subsist without guaranteeing quality, while other companies need to promote more products to make their fortunes.