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Implementation, Strategic Controls, and Contingency Plans

La Tanya Miles
STR/581 - Strategic Planning & Implementation
September 5th, 2012
Instructor Dr.   Donald Savell

Implementation, Strategic Controls, and Contingency Plans

    Dow Chemical is a leading global chemical company.   The company has lost profits in the last few years.   The executives need to emphasize new growth methods, new resource, and product development.   However, safety should be the driving force behind the implementation initiative.   The implementation plan in this strategic plan will identify the course of action best appropriate for the chemical company along with the implementation process, assessed risks, and financial projections that will be used as the foundation for advancing the business.
Implementation Plan

Dow Chemical is transiting and in search of techniques that will allow the company to achieve executive goal.   This implementation is focuses on diversify products, maintaining customer loyalty and remaining a major provider of plastics, chemicals, and agricultural products.   The implementation plan to achieve the executive goals must include a list of activities, cost, expected complications, and schedules.   The management team has a plan that addresses short-term objectives, initiate specific functional tactics, and design an effective safe environmental plan.

    The objectives of the executive team are specific to operating managers.   The primary objectives include:
          • Increase safety measures: Improving safety standards relate to cost, which correlates into profit.   Every time an accident occurs cost are associated with the incident.   The costs involved are clean up, medical, training, investigation (labor).     Increasing safety measure will in turn save the company a great deal of money.
          • Increase product sales: The market team must produce advertisements that will highlight Dow...


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