Words of Wisdom:

"You can't be brave if you've only had wonderful things happen to you." - Ldpende

Truth Campaign

  • Date Submitted: 10/16/2012 04:44 PM
  • Flesch-Kincaid Score: 45.7 
  • Words: 1067
  • Essay Grade: no grades
  • Report this Essay
Oran Smith
Mr. Higginbo
ENG 101 B01
1 October 2012
Essay #2
The Truth Campaign
Our world has been exposed to a great number of ad campaigns that have little meaning other than to sell a particular product. We may agree with the ad and purchase the product, or we may disregard the product completely. Some ad campaigns try to sell a way of life through the purchase of their product. If you have the product, you are part of a community of people who want to, or already follow this preferred lifestyle. Using ad campaigns to sell a product as a certain lifestyle is unquestionably effective. How effective would an ad campaign that sells a way of life but does not sell a product really be? The Truth is a notable anti-smoking ad campaign in the United States that started in 1998. It targets its audience through commercials, magazine ads, and interactive Internet sites. Obviously, anti-smoking ads do not sell a particular product; rather they sell a smoke-free lifestyle. In order to convey The Truths anti-smoking message, rhetorical strategies play a major role in their general ad campaign. Through the use of urban and real-life campaign settings, powerful statistical disclosures, and by challenging society’s thoughts with smoking, The Truth dynamically addresses the lifestyle of smoking in the United States, intertwined with thousands of engaging , pleasing commercials and ads is one that captures the viewers’ attention for an entirely different reason.
The magazine ad looks as though it was shot on a hand-held camera, and the person featured in the ad, behind the sign is a regular person. In every ad the people involved in every one are just common people. These are the characteristics of a Truth ad. Each magazine ad in The Truths ad campaign has been shot somewhere in the real world either in a city, store, or office. The overall tone of the magazine ad appeals to pathos by allowing the viewer to recognize the ad as addressing something serious through his or...

Comments

Express your owns thoughts and ideas on this essay by writing a grade and/or critique.

  1. No comments